odo
With odo we developed a digital bicycle route planner that adapts to riders’ individual needs. Instead of simply suggesting the shortest or fastest path, it considers preferences and situational factors like terrain, weather, or time of day.
Problem
Existing route planners are functional but inflexible. They rarely account for what really matters to cyclists: surface, elevation, surroundings, or conditions on the road. Our guiding question: How can we design a route planner that feels truly personal and adaptable?
In collaboration with Luca Ziegler Félix
Process
1. Desktop Research & Deep Dive:
Explored navigation systems and bicycle culture to understand existing practices and pain points.
2. User Research:
Conducted interviews and polls with cyclists to gather real-world needs and expectations.
3. App Benchmarking:
Analyzed existing routing apps and identified their limitations in personalization and adaptability.
4. Concept Development:
Defined the 3 core usage moments – plan before, navigate during, reflect after.
5. Prototyping:
Built and tested interactive prototypes (route profiles, preview screens, detail views).
6. Iteration:
Collected user feedback, refined flows, and improved UI and map design through multiple test cycles.
Solution
The main flow consists of just three screens. This compact structure makes the app particularly easy to use and allows all key information to be accessed with just a few taps.
1. Route profiles
Users can create multiple route profiles with settings like distance, elevation, or duration. The app instantly suggests matching routes, and a simple swipe switches between profiles.
2. Detailscreen
The detail screen stacks key info: header, map, and stats like distance, elevation, and speed. Extra hints on terrain, weather, and safety keep riders prepared.
3. Previewscreen
Routes are split into sections like “leaving the city,” each with distance, traffic, weather, and an elevation profile. Scrolling highlights the current section on the map.
With odo we developed a digital bicycle route planner that adapts to riders’ individual needs. Instead of simply suggesting the shortest or fastest path, it considers preferences and situational factors like terrain, weather, or time of day.
odo
In collaboration with Luca Ziegler Félix
Existing route planners are functional but inflexible. They rarely account for what really matters to cyclists: surface, elevation, surroundings, or conditions on the road. Our guiding question: How can we design a route planner that feels truly personal and adaptable?
Problem
1. Route profiles
Users can create multiple route profiles with settings like distance, elevation, or duration. The app instantly suggests matching routes, and a simple swipe switches between profiles.
2. Detailscreen
The detail screen stacks key info: header, map, and stats like distance, elevation, and speed. Extra hints on terrain, weather, and safety keep riders prepared.
3. Previewscreen
Routes are split into sections like “leaving the city,” each with distance, traffic, weather, and an elevation profile. Scrolling highlights the current section on the map.
Process
1. Desktop Research & Deep Dive:
Explored navigation systems and bicycle culture to understand existing practices and pain points.
2. User Research:
Conducted interviews and polls with cyclists to gather real-world needs and expectations.
3. App Benchmarking:
Analyzed existing routing apps and identified their limitations in personalization and adaptability.
4. Concept Development:
Defined the 3 core usage moments – plan before, navigate during, reflect after.
5. Prototyping:
Built and tested interactive prototypes (route profiles, preview screens, detail views).
6. Iteration:
Collected user feedback, refined flows, and improved UI and map design through multiple test cycles.
The main flow consists of just three screens. This compact structure makes the app particularly easy to use and allows all key information to be accessed with just a few taps.
Solution
