Strategic Designer
Product strategy · Interaction design · Systems thinking
Hello, I'm Luke. I work where systems thinking meets craft. My background is Digital Product Design and Development, so I think in feasibility and structure, not just screens, and I work closely with engineers from concept to shipped detail. Recently: in-car HMI at Mercedes-Benz and a zero-to-one AI product at Paul Bauder. On the side I design and ship my own products end to end, like Gravelwerk, using AI as my build partner. I can take an idea from concept to a live product on my own.
1st place, CodeTheState hackathon 2026 (Heilbronn), out of 40 builders across four public-sector use cases. Hosted by Komm.ONE, Public Makers, and the IPAI Foundation.
Stiftung Liebenau · Paul Bauder · Festool · Staedtler · Lebenshilfe Österreich
Most of my real thinking happens on a gravel bike, seventy plus kilometres at a time, alone and without a phone. The rest goes into analog photography and into my own side projects. The biggest one is Gravelwerk, a cycling brand I am building from the ground up. It is the place where I get to apply strategy to something I own, instead of advising someone else on theirs.
